Using Google Web Designer, I created this responsive banner based on the company Ibanez and one of its products, the electric guitar. I applied text and image effects, a mobile element, CSS modifiable elements and finally several CTA buttons that redirect to the product’s web page.
With this design, I wanted to transmit, through the color palette, the energy and explosiveness that is generated when creating music with this instrument.
I believe that, with this phosphorescent effect, you can reach the target users (young people) much more easily, since we are attracted by the unusual and extravagant. For example, when we go to a pub for a drink, we tend to upload photos similar to these to social media:
We feel different and special. So, with this banner I want to transmit that feeling and provoke in the user a strong attraction to what is being shown.